---
title: Top Reasons Your Brand Needs Field Agent Buy & Try
description: This past weekend we surveyed over 800 Canadians to see just how important sampling / demos are when it comes to driving purchase of new food products.
---

[Endcaps & Insights Canada | Field Agent Blog ](https://www.fieldagentcanada.com/blog)

# [Top Reasons Your Brand Needs Field Agent Buy & Try](https://www.fieldagentcanada.com/blog/you-need-buy-and-try)

 Written by [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) | Jan 12, 2021 3:11:47 PM

> This past weekend we surveyed over 800 Canadians to see just how important sampling / demos are when it comes to driving purchase of new food products.
> 
> The results are shown below and they are eye-opening, especially for brands that normally rely on in-store demos to drive trial.
> 
> But what to do now that in-store demos are on hiatus?
> 
> Field Agent’s new BUY & TRY is a quick, hassle-free and highly targeted tool to get your new product in the hands (and mouths) of your brand’s target consumers.
> 
>  

[View full post](https://www.fieldagentcanada.com/blog/you-need-buy-and-try)

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