--- title: Virtual Store Tour -Western Foods, Sooke description: We asked our Field Agents to give us their view as local shoppers on this new store and what they really liked (or disliked) image: https://www.fieldagentcanada.com/hubfs/Blog/Western%20Foods%20Sooke.001.jpeg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/Blog/Western%20Foods%20Sooke.001.jpeg) # Virtual Store Tour -Western Foods, Sooke Jun 12, 2025 12:33:19 PM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/virtual-store-tour-western-foods-sooke) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/virtual-store-tour-western-foods-sooke) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/virtual-store-tour-western-foods-sooke) [** ](https://www.fieldagentcanada.com/blog/virtual-store-tour-western-foods-sooke#) If you work in CPG but work outside of Western Canada you have probably heard about "AG Foods" but given that many of their stores are in small towns across the West you may not have visited one or know much about them.   Associated Grocers (AG) was founded in 1927 in Alberta, and has since grown to become a grocery wholesale company that works across BC, Alberta and Saskatchewan. Associated Grocers was purchased by the Jim Pattison Group in 1989, which now has roughly a dozen retail banners under its Pattison Food Group name.    Today Associated Grocers is the leading grocery wholesale company in Western Canada serving 650 independent retail locations in British Columbia, Alberta and Saskatchewan out of several distribution centers located in two provinces.   We were recently in Sooke, BC and had the chance to visit Western Foods which was recently bought by Associated Grocers. First established in 1974, Western Foods has been operating in Sooke since 1995 and is one of two grocery stores in this town of 15,000 located a 45 minute drive west of Victoria, BC.   As you can see, the store is a small format but carries a good assortment of products with well executed deli, produce, meat and bakery departments on the perimeter. This location is a partner in the M&M Food Market Express program offered by AG, The store also stocks private labels of the Pattison Food Group such as Western Family and Only Goodness.   ![IMG_2332](https://www.fieldagentcanada.com/hs-fs/hubfs/IMG_2332.jpg?width=557&height=418&name=IMG_2332.jpg)    Our tour takes you right to the shopper as they explore. See all the photos below!   [![Call to Action - Click to see Report](https://no-cache.hubspot.com/cta/default/6064788/f26f75ef-d654-4936-9c36-87cb1e77fbfa.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/f26f75ef-d654-4936-9c36-87cb1e77fbfa)   [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/virtual-store-tour-super-c-montreal) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-tour-pricesmart-foods-vancouver) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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