--- title: "Special Report: Back to School 2021" description: Discover the shopping trends and insights of the 2021 Back to School season. Download for free! image: https://www.fieldagentcanada.com/hubfs/BTS-2021-HEADER-2.jpg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/BTS-2021-HEADER-2.jpg) # Special Report: Back to School 2021 Aug 5, 2021 1:23:06 PM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Grocery](https://www.fieldagentcanada.com/blog/tag/grocery), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/back-to-school-2021) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/back-to-school-2021) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/back-to-school-2021) [** ](https://www.fieldagentcanada.com/blog/back-to-school-2021#) * *[The year's second-biggest shopping season is nearly here. That's right: it's time for Back to School.](https://twitter.com/intent/tweet?url=https://blog.fieldagent.net/report-back-to-school-2021-0)   For many retailers and brands, Back to School is a make-or-break season. As they prepare for the rush on calculators, backpacks, and other classroom essentials, they must consider several key questions. - How much do parents** plan to spend** on school supplies, compared with last year? - What are the **top BTS purchases** in supplies, groceries, and clothing? - How do **tax-free holidays** factor into school shopping decisions? - What role will **digital retail** play in this shopping season? To answer these questions and more, we did our homework with the Field Agent platform. We surveyed 450 parents about their plans and expectations for the upcoming Back to School shopping season. ![BTS-2021-pages-spread](https://www.fieldagentcanada.com/hs-fs/hubfs/BTS-2021-pages-spread.png?width=700&name=BTS-2021-pages-spread.png)   [Download our free report,](https://www.fieldagentcanada.com/2021-bts-lp) and explore the trends and insights of the 2021 Back to School season!   [![New call-to-action](https://no-cache.hubspot.com/cta/default/6064788/b1a42df4-d73c-4a6a-b511-5f2c16dc4e39.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/b1a42df4-d73c-4a6a-b511-5f2c16dc4e39)   Our popular Back to School checklist below is a great way to get a reality check on your in-store execution. Download it today and use it to ensure you're set up for BTS success!   ![2021 Back-to-School Success Checklist](https://www.fieldagentcanada.com/hs-fs/hubfs/2021%20Back-to-School%20Success%20Checklist.jpg?width=1275&name=2021%20Back-to-School%20Success%20Checklist.jpg)   [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Grocery](https://www.fieldagentcanada.com/blog/tag/grocery), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/virtual-store-tour-italian-centre-shop) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-tour-iga-saint-hippolyte) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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